A journey to South America, where collisions and inspirations coexist

Last month, we concluded our exhibition in Brazil. My biggest feeling is that this is not only a market expansion, but also an industry exchange, a deep dialogue about "how furniture integrates into life", which gave me a new understanding of the South American home furnishing market and design concepts.

The most intuitive feeling at the exhibition was the ultimate interpretation of "nature" by Brazilian furniture. Unlike the cold simplicity of European and American styles, local brands often use solid wood and rattan from the Amazon rainforest as raw materials, incorporating the original wood grain and plant texture directly into their designs. Even the colors tend to favor natural shades such as earthy brown and avocado green, as if the rainforest had been brought into the home space. This design philosophy of "not deliberately modifying" broke my inherent perception that "exquisite furniture = complex craftsmanship",I realized that "comfort" is the core color of furniture design.

More surprising is the "sustainable concept" conveyed by the exhibition. More than 60% of the booths are marked with "environmentally friendly materials" and "recyclable processes". According to the staff, Brazilian consumers pay far more attention to the "environmental attributes of furniture" than to price, which coincides with the current trend of "green consumption" in China and provides direction for our brand's subsequent material upgrades.

This exhibition not only showed us the potential of the South American market, but also provided us with a breakthrough for our brand optimization. In the future, we may be able to combine Brazilian natural aesthetics with domestic practical needs, and delve deeper into "environmentally friendly materials" and "scenario-based design", so that furniture can truly become a carrier that connects life and beauty.