Inspiration from Dubai Exhibition

Last week, the Beautyworld Middle East 2025 exhibition came to a successful conclusion. As exhibitors, we have gained a lot from this stage that gathers global beauty and hairdressing vitality, and have gained profound insights into the development potential and operational logic of the Middle East and North Africa (MENA) market.

The exhibition site was extremely popular, with 1800 exhibitors and tens of thousands of professional visitors gathered in the 61707 square meter exhibition area. Buyers, distributors, and industry partners from 164 countries came in a continuous stream, enabling us to efficiently reach dozens of cooperation intentions. We also signed contracts with 8 core customers on-site, accurately reaching high-value consumer groups in the Gulf region. Through in-depth communication with the attendees, we intuitively felt the Middle Eastern market's pursuit of intelligent beauty, and also pointed out the direction of product innovation for us. At the same time, the 79% increase in participation and 100% renewal rate of Chinese exhibitors further confirms the competitiveness and recognition of Chinese beauty brands in overseas markets.

The insights brought by this exhibition are even more profound: firstly, localization is the key to breaking through the situation. The Middle East market has unique climate demands and cultural preferences, and in the future, targeted research and development of products with higher adaptability are needed; Secondly, precise layout is a long-term strategy. Dubai, as a trade hub that radiates 2 billion people from Asia, Africa, and Europe, deserves our increased investment and deep cultivation.